Whether you are working alone or in teams, the book introduces a wide range of tools for thinking about ideas as well as the knowledge of the best solution routes, which have been researched with care by world experts in science and engineering. The book has been produced by two good friends who have been involved in innovation and creativity for many years. Graham is a psychologist who became an innovation consultant and David is an engineer who became a psychologist. Both are successful authors who have written across a range of subjects, from mathematics to management. There experiences include innovating, facilitating and managing idea creation and development for blue-chip companies like Coca-Cola and Hewlett Packard, as well as being judges at UK and other International Invention and Innovation Shows. Years in the making, the book was initially printed privately and successfully sold for a high price, but the economies of the internet are now being passed on to you in this great value Kindle edition.