Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results

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کد آمازون 1260011925
رتبه کتاب 207202
توضیحات

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing

What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.

It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:

• how consumer needs and expectations have changed and what this shift means for you
• how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you
• proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust

Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth.

Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

 

نویسنده John Hall
جلد Hardcover
Brand MCGRAW HILL
EAN 9781260011920
Edition 1
Feature MCGRAW HILL
ISBN 1260011925
ابعاد 920x90
برچسب McGraw-Hill Education
زبان English
سازنده McGraw-Hill Education
تعداد صفحه 208
ابعاد بسته 110x630
محصول Book
نوع محصول ABIS_BOOK
تاریخ انتشار 2017-04-20
ناشر McGraw-Hill Education
استدیو McGraw-Hill Education
عنوان Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
عنوان Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
نویسنده John Hall
ناشر McGraw-Hill Education
تاریخ انتشار 2017-04-20
توضیحات A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
تعداد صفحه 208
نوع چاپ BOOK
دسته بندی Business & Economics
رتبه بندی سنی NOT_MATURE
panelizationSummary
زبان en
لینک کتاب https://books.google.com/books/about/Top_of_Mind_Use_Content_to_Unleash_Your.html?hl=&id=8gU5vgAACAAJ
عنوان
کد کشور
سال انتشار 2017
ماه انتشار 4
روز انتشار 20
ناشر McGraw-Hill Education
توضیحات
میانگین امتیاز 3.89
لینک
نویسنده

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